What was unveiled?

On Tuesday, July 2 2026, FC Blau‑Weiss Linz revealed its new home and away kits for the 2026/27 season. The event took place at the Linz Container Port and marked the club’s first appearance in shirts from Italian kit maker Erreà. Guests such as Deputy Mayor Karin Leitner, CEO Christoph Peschek, captain Fabio Varesi‑Strauß and several media representatives saw the designs for the first time.

Why does it matter for the club?

The new partner Erreà allowed for bespoke details that highlight the club’s identity more strongly. The home kit stays in classic blue, paired with white shorts, while the away kit in white features the Linz city crest subtly across the whole shirt. Both versions blend tradition and modernity, aiming to bind fans emotionally to the team. The container port venue symbolizes international openness – a fitting backdrop for the new cross‑border look.

Who took part in the presentation?

In addition to main sponsor LINZ AG and platinum partners Hofmann Personal, Oberbank and Linzer Beer, representatives from Erreà and fan‑shop partner machsport were present. The women’s team, represented by Daniela Kittel and Linda Kammerer, also attended. In his speech, Peschek emphasized that the design authentically reflects the club’s identity and visualises city‑rooted pride through the city crest on the away kit.

How can fans get the kits?

The new Erreà kits are available for pre‑order starting today at the machsport fan shop and online via Blau-Weiss Linz‑shop.at. The club expects strong demand, as the design merges local tradition with Italian craftsmanship. Early buyers will receive an exclusive goodie bag, announced during the presentation.

What does this mean for the upcoming season?

With the fresh kits, Blau‑Weiss Linz begins the 2026/27 campaign as a title contender in the 2. Liga. The updated look should motivate the squad and boost brand visibility, while the Erreà partnership promises new revenue streams. The mix of modern aesthetics and local symbolism could raise fan engagement and fill the stadium on match days.